Financial Decision - Making Assignment Example | Topics and Well Written Essays - 2000 words

Financial Decision - Making - Assignment Example For example, it would not have enough cash to pay creditors the 180,000 due in October, to pay the salaries of staff on time until perhaps January 2007 when a cash inflow of over 1 million is expected, and even to pay its promotional expenses. Note from Table 1 that the 42,000 depreciation, since it is not a cash transaction, is not included in the cash forecast as an outflow from the business during the period. The beginning cash balance includes the 30,000 in cash on 30 September 2006. The beginning and end balances reflect the cash balances at the start and end of the month. If the cash forecast showed a negative amount, how could there be a net profit at the end of the period The answer is that the Profit and Loss (P&L) Report captures the business activity during the period, which is profitable (note the gross and net profit margins of 6.3 and 4.6 percent respectively). The cost of sales includes payments for activities required to generate the sale, to which we add agents' commissions, direct (flight and hotel) and variable costs, administrative overhead, and penalties if booking target volumes of 10,000 holidays are not reached. Two cash transactions are not in the P&L because they refer to past business activities (like paying a 180,000 loan in October 2006 and the 20,000 principal for a previous loan by March 2007) or investments (fixed asset investment of 50,000 in March 2007) that will generate returns over the coming years. Loan repayments and investments in fixed assets are balance sheet transactions and not included in the P&L. The Balance Sheet as in Table 3 before adjustments on 31 March 2007 is as follows: Summary from Table 3 BALANCE SHEET 31-Mar-07 30-Sep-06 Fixed Assets 568,000 560,000 Current Assets (40,000) 30,000 Trade Creditors 0 (180,000) Loans (90,000) (110,000) Total net assets: 438,000 300,000 Share capital 100,000 100,000 Reserves 200,000 200,000 Profit and Loss 138,000 Total shareholders funds: 438,000 300,000 The balance sheet includes figures from Tables 1 and 2 and shows where profits during the 6-month period were used. The negative cash flow of 40,000 from our cash forecast is included as current assets column. This overdraft can be booked as advances from owners that need adjustments (as a current liability or additional equity). We have also added the net

Humorous exhumation hypocrisy in Moliere's Tartuffe Essay

Humorous exhumation hypocrisy in Moliere's Tartuffe - Essay Example For an instance, the US involvement in the Iraq War can be described satirically as following: Mr. Bush, the President, along with his whole Army led an enterprise in Iraq to beat in the bush. But what he got there ultimately kept him busy with beating about the bush in America. Finally, the innocent Americans with blood-washed hands raised their voice: â€Å"Mr. Bush! Will you please stop beating around the bush? Now It is time to hear about the truth!† The salient ingredients of satire are humor, criticism and moral tone. The object of satire can be any foul and objectionable idea, concept and practice in either an individual or a group. The main literary tool of satire is the use of both sarcastic and mild ironies, sarcasm, exaggeration, etc. But sarcastic satires often pivot on bitterly cynical denunciation that tends to injure its intellectual brilliance. For example, if one says, â€Å"Once upon a time, in Iraq the Americans would chop the tender Iraqi boys and girls and prepared the dishes for the leaders†. This line is not satirical; rather it is sarcastic because it lacks humor as well as wit. Yet a satire can refer to some socially acknowledged taboos such as obscene sexuality, invectives against religion, etc. Griffin Dustin defines satire as following: Satire is a wit contest, a kind of game in which the participants do their worst for the pleasure of themselves and their spectators. . . . If the exchange of insults is serious on one side, playful on the other, the satiric element is reduced. (Dustin 23) Indeed a satire attacks foolishness, follies, vices, wrongs, etc by making fun of them wittily. Moliere’s â€Å"Tartuffe† is such a successful satire that humorously criticizes the religious hypocrisy during the latter half of the Seventeenth Century. Moliere has declared the moral purpose of the play in bold line in the preface of the play: â€Å"distinguish clearly the character of the hypocrite from that of the truly devout man† (Moliere 2). On the surface level, he depicts Tartuffe as a devoutly religious character. But the underlying message of the play is that Tartuffe is ultimately a fraud under the religious apparel. Obviously in the play, the object of his satire is to criticize the late seventeenth century religious hypocrisy with humor and wit. The most remarkable passage that is significant for its role in the satire as a whole is as following: Your husband? Why concern about that rube? He drinks in every story like a boob! If he caught us, en flagra nte, that dull lout, He'd offer up to God a joyful shout! And even when he realized, that clown, He'd chastise you, be careful of your gown! (Act IV Scene V) This passage -in fact, one of Tartuffe’s speeches- is the most precious part of the satire as a whole. Its satirical role is double-folds. On one hand, it exhumes the filthy nature of Tartuffe before his most devout follower, Oregon, who is hiding beneath the table. Indeed such exhumation of Tartuffe’s fraudulence before his most obedient devotee significantly refers to the witty and humorous exhumation of the hypocrisy of Moliere’s contemporary religious institution. On the other hand, it criticizes the blind faith of Oregon, generally the commoners while evoking the convulsion of laughter of the audience. Obviously Oregon stands for the death of common sense that is an essential part of a satire. At the beginning of the play he has been fooled by Tartuffe and remains befooled till this episode. Therefore this passage also contains the moral and pedagogic part of Moliere’s satire. Here Moliere opens Oregon’s as well as the audience’s eyes. In this passage, it is as clear as broad daylight to both Oregon and the

What role has human activity played in causing climate change Essay

What role has human activity played in causing climate change - Essay Example Fossil fuels burnt to achieve humanistic objectives raise the extent of such greenhouse gases in the atmosphere as carbon dioxide, methane, nitrous oxide and chlorofluorocarbons. Besides, rapid deforestation has also contributed to the 30% increase in the extent of carbon dioxide in the atmosphere over the last two centuries which is even expected to double in amount by the end of 21st century should the current practices continue. (Hamburg et al, 1997). Methane, second to carbon dioxide in amount in the atmosphere is generated from rice cultivation and decaying landfills. Human agricultural and industrial activities have drastically increased the amounts of greenhouse gases in the atmosphere which has led to an increase in temperature and ozone depletion. Studies have been conducted on various levels to estimate the human contribution to the change in climate and scientists are of the view that had humans not been involved in the game, Earth’s surface temperature would not ha ve even risen by 0.5C where it is actually foreseen to rise by 3.5C till 2100 since 1991. (Hamburg et al, 1997). Research suggests that humans are chiefly responsible for changes in climate. Hamburg, SP, Harris, N, Jaeger, J, Karl, TR, McFarland, M, Mitchell, JFB, Oppenheimer, M, Santer, BD, Schneider, S, Trenberth, KE and Wigley, TML 1997. â€Å"Common Questions about Climate Change†. United Nations Environment Programme - World Meteorological Organization, viewed 5 September, 2010,

Getting to Know the Bomb Essay Example | Topics and Well Written Essays - 500 words

Getting to Know the Bomb - Essay Example Henrickson states in the preface that it was "Not until the 1980s, when there arose signs of an organized and widespread antinuclear activism in America". It can only be presumed that the author slept through the 1960s when the anti nuke people woke up from the brainwashing of the 1950s. If the Russians had not also had the bomb, the country would still be asleep at the switch. She further states that, "no such revolutionary change engulfed America". She discounts the cultural revolution of the beatniks and hippies. They were reacting to a world gone mad with nuclear weaponry and rabid with military power. How many other technologies do we as a culture ignore out of fear that they are the only things between us and doomsday Is eavesdropping technology the government's new edge and the current paranoia Statesmen rule with leadership, governments with fear. Will we have to learn that Al Quieda is tapping our phone to bring attention to that new threat Like atomic weapons, it's hard to integrate them into our life like a microwave oven.

Public Policy Coursework Example | Topics and Well Written Essays - 6500 words

Public Policy - Coursework Example Dialectic relationship is defined as the interactive relationship between two entities in which one affects the other in a continuing iterative process. This process influences the strategic knowledge of both actors as well as the structured context, which in turn shapes the agent's future action. The implications are that policy network analysis may not be the foolproof method of policy analysis that it is made out to be. Nonetheless, it is attracting considerable interest in the policy-making arena because it expands the concerns of policy research previously confined to options directly or indirectly related to an issue. Analysis of policy with the use of the policy network concept involves theoretical approaches in a wide range of disciplines that includes political science, sociology, anthropology, international relations and management (Sutton, 1999). By putting political science theories at work, the process looks at policy networks as epistemic communities that can help develop an understanding of the role of various interest groups in the undertaking. The concept of an epistemic community is important, especially in knowledge-based theories, because it can influence four stages of the policy process - policy innovation, diffusion, selection and persistence (Hasenclever, et al., 1997). These epistemic communities are likely to take a strong stand on the policy decisions, and once politicians agree with this position, the latter are expected to invite experts into the circle of power, thus giving such communities an opportunity to have a substantial influence on the policy process (Ibid). From t he sociological viewpoint, policy networks are classified as either corporatist, state-directed, collaborative or pluralist, which essentially differ in their degree of integration. The networks with the greatest level of integration are the so-called "Iron Triangle" coalitions in the US, which are state-directed communities composed of congressional subcommittees, interest groups and government bureaus pursuing a mutually supportive relationship (Dowding, 1995). The level of integration of the other communities depends on the policy area. If the policy area concerns energy issues, the network assumes a corporatist character because it is made up of business groups, while it becomes collaborative if the issues relate to public health because the network will be composed of professional organizations. The network is pluralist in character if the policy under study involves national issues with social, political and economic ramifications. There are two different approaches to policy network analysis developed in UK, one by Rhodes (1997) and the other by Wilk & Wrights (in Dowding, 1995). The Rhodes approach specifically addresses the relations between the central British state and governance in the periphery (Dowding, 1995), thus it looks at the policy network as a cluster or complex of organizations connected to each other by resource dependencies and distinguished from other clusters or complexes by breaks in the structure of these resource dependencies. As for the Wilk & Wrights model, it seeks to explain the complex nature of policy-making in

Priestleys main aim in the Inspector calls Essay Example for Free

Priestleys main aim in the Inspector calls Essay The play An Inspector Calls was written by John Boynton Priestley in the year 1946. The strange thing about this book is that the play was set in the year 1912. I believe that there was a very good reason why this play was set in the year 1912, because the character Mr Birling says to his son and his future son in law dont worry about all of the war scares because they are all bluff and that there wont be any wars; where as us, as the audience, no that there will be future wars for them, because we have passed 2 wars. This is called dramatic irony, because us as the audience no something that the characters dont. The characters in this play dont know that there will be a war; where as us as the audience do, because the play was written after the 2 wars (world wars). From investigation of the Inspector Goole, there were 5 characters who where affected. The affections may have been guilt, sympathy from this girl Eva Smith dieing (most probably to do with emotions), or even from the hope of the whole story getting out to the newspapers. These characters are Mr Arthur Birling, Miss Sheila Birling, Mrs Sybil Birling, Mr Eric Birling, and Mr Gerald Croft. Mr Arthur Birling is a self made man whose priority is to make money, Its my duty to keep labour cost down. Birling is cunning in a way, for he has welcomed Gerald Croft whose dad is a very successful business man, and if he has the Crofts as his family, then he has more change in gaining money by joining the 2 different companies as 1, for he doesnt have to lower the costs of products to gain more customers than the croft company. Mr Birling always thinks for himself, for he doesnt care for Eva Smith, but just wants his Knighthood. The funny thing about Mr Birling is that he thinks the whole world evolves around money and that anyone would accept it and take a bribe, Look, Inspector Id give thousands. I believe that Mr Birling represents Priestleys hatred towards businessmen who are only interested in the money going up. At the start of the play Sheila is very pleased with life. Sheilas response to the tragedy of Eva Smiths death is very sad and she has learned from her behaviour. She is upset for the death of Eva Smiths death, and takes blame for her death. She is very distressed by the girls suicide and thinks that her fathers behaviour was also unacceptable. When Sheila finds out the death of Eva Smith, she says she never meant to harm her, and knows her behaviour was very bad. Not only is Sheila prepared to admit her faults, but she also appears to be keen and anxious to change her behaviour in the future, Ill never, never do it again. Sheila remains calm and mature about the breaking up of her engagement with Gerald. From the inspector hoax, I believe that Sheila has learned her responsibilities to others and the less fortunate than herself.

Time To Rethink The Portfolio

Time To Rethink The Portfolio Church Dwight Co. Inc. is a 160 years old company that has been working to build a market share on a brand name that is rarely associated with its name, Arm Hammer (Wheelen Hunger, 2012, pp. 35-1). The companys growth strategy was finding new ways to incorporate sodium bicarbonate in the lives of the consumer. The company shifted management thinking, as more emphasis has been placed on bottom-line profitability growth. Because of the acquisition of 80 different consumer brands since 2004, Church Dwight dealt with explosive growth that is producing challenges such as the companys small size and the ability to compete for market share with its giant competitors both domestic and international market (Wheelen Hunger, 2012, pp. 35-1 35-2). 2. Summary statement of the recommended solution: Church Dwight, a relatively small company, recognized the challenges of growing sales through acquisitions that it made to promote growth and competitiveness within those markets. They needed to grow the expansion of product lines into a variety of personal care, deodorizing and cleaning, and laundry products as well as specialty chemicals, animal nutrition, and specialty cleaners (Wheelen Hunger, 2012, pp. 35-6). Church Dwight expanded into international markets and gained footholds in product markets through acquisition of manufacturing assets. Penetrating international markets and removing barriers such as transportation cost will gain a competitive edge against the giant players in the market (Wheelen Hunger, 2012, pp. 35-11). B. THE SITUATION After 160 years, Church Dwight is a giant in the household domestic product market with a brand name recognition more commonly associated with Arm Hammer products. ARM HAMMER baking soda became a fundamental item on the pantry shelf because of its several uses other than baking, it can be used as a dentifrice, chemical agent to absorb or neutralize odors and acidity, a kidney dialysis element, a blast media, an environmentally friendly cleaning agent, a swimming pool pH stabilizer, and a pollution control agent (Wheelen Hunger, 2012, pp. 35-2). The companys brand portfolio included over 80 popular brands and competes for market share with other giants including Colgate-Palmolive, Clorox, and Proctor Gamble, which have combined sales of over $100 billion (Wheelen Hunger, 2012, pp. 35-1). The company expanded over the past decade into other household product lines through acquisitions of consumer brands such as Mentadent, Pepsodent, Aim, Close-up, Trojan, Spinbrush, Oragel and Ox iclean. It achieved 85% of the sodium bicarbonate market share (Wheelen Hunger, 2012, pp. 35-6). Expansion in the domestic markets proved successful because of the management recognized the value of a major asset, the companys pristine balance sheet and made the decision to grow (Wheelen Hunger, 2012, pp. 35-5). Growth in the foreign markets proved more challenging than domestic markets as net sales in 2009 were only $393 million compared to domestic net sales of $1.8 billion (Wheelen Hunger, 2012, pp. 35-5). Finally, the company has achieved some success in foreign markets as 19% of revenue has been received through international market sales; primarily in consumer products (Case Author: Cook, R. A., p.35-1 35-12, 2012). A challenge against leveraged buy-outs and hostile takeovers is eminent. It is also experiencing head on collision with giant competitors such as Procter Gamble and Colgate-Palmolive. In spite of challenges Church Dwight transformed into much larger competito r not only across a broader range of products but also in geographic territory (Wheelen Hunger, 2012, pp. 35-6). Because of this, the company in order to maintain its continuous growth in both domestic and international arena needs to have the best strategy at their side. (Cook, pp, 35-1 35-12). II. ANALYSIS A. ANALYSIS OF THE SITUATION Management The management of Church Dwight Co. Inc. was lead by Dwight C. Milton, a direct descendant of Austin Church, as CEO from 1969 to 1995. He remained on the board as Chairman Emeritus as he turned over the responsibility to the first non-family member to Robert A. Davies III. Again In 2004 the responsibility was transferred to another non-family member, James R. Craige, who remained focused on building a portfolio of strong brands with sustainable competitive advantage (Wheelen Hunger, 2012, pp. 35-2). The steadiness of the companys leadership can be primarily attributed to the fact that 25 percent of outstanding common stock is owned by descendants of the companys original cofounders, a tradition that continues today (Wheelen Hunger, 2012, pp. 35-2). This focused leadership style has enabled Church Dwight to overcome potential leveraged buy-outs and hostile takeovers with a series of calculated actions and savvy business decisions. These actions allowed the board of dir ectors and management to amend the companys charter and allowing shareholders four (4) votes per share after they hold their stock for four years. In addition to staggering the directors tenure, the company initiated employee severance agreements with key officials, providing a severance package agreement to provide a safety net should any of the board member positions be terminated by a hostile takeover or leveraged buy-out by an unwanted suitor. By providing these lucrative packages for senior managers, many were able to stay with Church Dwight and allowed for continuity of leadership styles, vision and mission focus. It is because of this steadfast devotion to principles that have promoted steady growth over the years that we find Church Dwight identified previously as a Star but more recently labeled a Cash Cow using the Boston Consulting Group (BCG) Growth Share Matrix (Wheelen Hunger, 2012, pp. 221-222). However, as the company focuses more on international markets and ente rs other potential avenues of growing product lines, it will surely find itself back in the Stars range of the BCG Growth-Share Matrix. Operations 10 years ago, the Church Dwight Co. Inc. was a largely household domestic product company with an average annual sale of less than a billion dollars but because of major acquisitions, today it is has transformed into a company that has a capability of earning over 2.5 billion in annual sales. Church Dwight have come to the realization that they have major challenges to overcome if they are to compete with other giants in the industry and continue to thrive. Church Dwight also recognize they must remain vigilant to quickly and adequately deal with Porters Five Forces: Bargaining power of suppliers; Threat of new entrants; Threat of substitute products or services; bargaining power of buyers (customers); and Rivalry among existing firms (competitors) (Wheelen Hunger, 2012, pp. 110-113). When considering the force, Bargaining Power of Suppliers, the force rating could be considered MEDIUM as management must be constantly aware of any potential market shocks or trends. If an affiliate retailer is affected by unforeseen supply chain issues, like increased fuel prices, then those costs throughout the company may be affected to remain competitive. In addition, Church Dwight are well aware of the economic situations that may affect their trade customers who may reduce distribution of products in which sales may decline, or adversely affect the financial performance of the company (Craigie, 2010, p. 11). There was never historically a Threat of New Entrants into the sodium bicarbonate market prior to 1970. However, as the company developed new product offerings and other established consumer brands, they now face the same competition threats of mature and domestic and international markets for consumer products (Wheelen Hunger, p 35-7, 2012). In addition, this threat of new entrants has emerged over the past decades and may now be rated High on the Porters Force Rating Scale. In fact, the looming economic crisis may cause many trade customers to more c ritically analyze the threat of new entrants as HIGH as competition drives less efficient operators out of the market as new competitors are always trying to enter the market by under-selling products directly competing with Church Dwight. Of course, the Threat of substitute products or services is always considered HIGH as well because brand recognition is very important in todays mass-media marketing. The value of trademarks, copyrights, or brand recognition can be severely impacted if inferior or substitute products/services from an affiliate or emerging competitor are advertised or sold to consumers looking for products with reputations of value and durability. Of course, a substitute item may also find its way into the market where consumers might choose it as a suitable replacement, but at a much cheaper cost to them. This would definitely be a problem for any company. (Wheelen Hunger, p. 221-222, 2012). Bargaining power of buyers (customers) is generally a MEDIUM concern as consumer satisfaction is evaluated in a variety of ways. Otherwise, dissatisfaction can drive prices up or down based on demand (or the lack of). Quality is also a hallmark of Church Dwight and the perception by consumers of any potential lowering of standards to decrease prices will typically drive loyal customers away. And finally, Rivalry among existing firms (competitors) is HIGH as competitors try to achieve greater market shares to grow potential profit shares. To reduce industry competition, Church Dwight also have a very solid core of specialty products (Wheelen Hunger, p 35-9, 2012). Fortunately, Church Dwight has in an enviable position to profit from its dominant niche in the sodium bicarbonate products market since it controlled the primary raw material used in its production (Wheelen Hunger, p 35-9, 2012). Marketing The Church Dwight Co. Inc. sales are concentrated in United States and Canada where funnel it through mass merchandisers such as Wal-Mart, supermarkets, wholesale clubs and drugstores (Wheelen Hunger, 2012, pp. 35-7). Marketing strategy has been fairly simplistic in that its focus has primarily been on the sodium bicarbonate product lines for over a century, but since acquiring over 80 additional brands and the expansion into other product markets the brand recognition has become even more important than ever. As a result, marketing expenses for 2009 were $353.6 million, an increase of $59.5 million or 20% as compared to 2008 (Craigie, 2010, p. 29). Church Dwight catered to all demographics which allowed them to develop more and more organic products and services with large scale agreements to serve them. Unfortunately, attempts to enter international markets have met with limited success, probably for two reasons: (1) lack of name recognition and (2) transportation cos ts (Wheelen Hunger, 2012, pp. 35-11). Church Dwight decided to take their marketing tasks in house by having designed a campaign on one of their product that would shake people up particularly those who think that using condoms is not for them by airing commercials on prime-time television. This shock strategy increased its marketing strength and enabled the partnership with Quidel Corporation, a provider of point-of-care diagnostic test, to meet womens health and wellness needs (Wheelen Hunger, 2012, pp. 35-9). Product marketing is essential to reinforce brand name recognition so consumers never forget the value and quality of a companys name and its product lines. Finance Being the worlds largest producer and marketer of sodium bicarbonate-based products, Church Dwight Co. Inc was able to maintain a steady growth in both sales and earnings. For the past 30 years, the average company sales have increased by 10-15% annually (Wheelen Hunger, 2012, pp. 35-2). The companys domestic markets have proven successful because of the companys pristine balance sheet (Wheelen Hunger, 2012, pp. 35-5). in 2009, Church Dwights performance worldwide has achieved an increase in sales of 4 percent; organic sales increased 5 percent, gross profit margin increased 44 percent while global marketing expenses only increased 20 percent; and the Net Cash Flow grew to a record level of $401 million even more significant to investors is the report of earnings per share grew 23% and dividends on investments increased by 35 percent (Craigie, 2010, p. 1). ). In contrast to the growing profits and expenses, the company also jettisoned noncore assets for the first time, i ncluding five domestic and international consumer product brands acquired during the 2008 Del Laboratories transaction (Wheelen Hunger, 2012, pp. 35-5). The long-term business model is based on annual organic growth of 3-4%, gross marginal expansion, tight management of overhead cost and operating margin improvement of 60-70 basis points resulting in sustained earning growth of 10-12% excluding acquisition. They have added a $1 billion in sales for the past 5 years while reducing the total head count by 5% (Wheelen Hunger, 2012, pp. 35-2). the CEO remains focused on building a portfolio of strong brands with sustainable competitive advantages and the long-term objective is to maintain the companys track record of delivering outstanding TSR (Total Shareholder Return) relative to that of the SP 500 (Wheelen Hunger, 2012, pp. 35-2). Administration (Human Resources) The Companys leadership at the top has remained a stable hallmark of the company. The Boards of directors are structures into three classes with four directors in each class serving staggered period of three year term (Wheelen Hunger, 2012, pp. 35-2). the former CEO, Mr. James R. Cragie, stated à ¢Ã¢â€š ¬Ã‚ ¦[W]e have added $1 billion in sales in the past five years, a 72% increase, while reducing out total headcount by 5%, resulting in higher revenue per employee than all of our major competitors (Wheelen Hunger, 2012, pp. 35-2). Because of its continuous exposure to would-be suitors the company has entered into an employee severance agreement with key officials. It provides pay up to two times the individuals highest salary and bonus plus benefits for two years. As the company widens its coverage into the consumer products in early 2000s, the changes in its key personnel was noticeable by injected a pool of executives with wide range of experien ce in marketing and international background from known organizations such as Spalding Sports Worldwide, Johnsons Johnsons, FMC and Carter-Wallace (Wheelen Hunger, 2012, pp. 35-3). Technological advancements allow for increased productivity in various aspects of manufacturing and labor allowing for greater productivity without the added expense of additional manpower. The following is the companys published Ethical Standards: The reputation and integrity of Church Dwight Co., Inc. are valuable corporate assets, vital to the Companys success. Each Company employee, including each of the Companys officers and general managers and each Company director, is responsible for conducting the Companys business in a manner that demonstrates a commitment to the highest standards of integrity. Specifically, we encourage among Company personnel a culture of honesty, accountability and mutual respect. Additionally, we provide guidance to help Company personnel recognize and deal with ethical i ssues. Finally, we have provided mechanisms for Company personnel to report unethical conduct. Dishonest or unethical conduct or conduct that is illegal will constitute a violation of these Standards and are grounds for disciplinary action (Church Dwight Co. Inc, 2010). SWOT STRENGTHS The Church Dwight Corporation has several strengths, the company controlled the primary raw materials used in its production of Sodium Bicarbonate through its companys mines in southwest Wyoming, production was completed in company owned plants located in Green River, Wyoming and Old Fort, Ohio and they manufactured almost two-thirds of the sodium bicarbonate sold in United States (Wheelen Hunger, 2012, pp. 35-9). The sodium bicarbonate product line has proven itself for over 160 years with uses in baking, cleaning, and deodorizing, and as an added ingredient for things like drain openers and neutralizing agents. WEAKNESSES A potential weakness within the company is the overextension of branding into many other product lines. Until 1970, it produced and sold only two consumer products: ARM HAMMER Baking Soda and a laundry product marketed under the name Super Washing Soda. The company enjoyed success domestically, but in the international arena where growth was more products driven and less marking sensitive, the company was less experienced (Wheelen Hunger, 2012, pp. 35-6 35-7). Other weaknesses are the lack of name recognition from consumers, the capability in entering the international market due to being hindered by the cost of transporting the product, and the cost is four times of its domestic transportation cost. Opportunities There is a wide range of opportunities for Church Dwight Co. Inc. when it come to their sodium bicarbonate products as it continues to explore new use. Church Dwight gained recognition when it was utilized successfully for the delicate task stripping the paint and tar from the interior of Statue of Liberty without damaging the fragile copper skin (Wheelen Hunger, 2012, pp. 35-10). Future expansion in acquisitions and assets may prove more advantageous as potential consumer products become even more attractive to increase the profitability as the manufacturing base is expanded around the globe. THREATS The primary threat to Church Dwight is competition. Competitors have an even greater market share and larger marketing campaigns to remain leaders in their respective niche. There are also threats of buy-outs or hostile takeovers of Church Dwight but because of the company entering into an employee severance agreement with key officials (Wheelen Hunger, 2012, pp. 35-3)it has kept this issue away from them. 7.) Products or services Church Dwight consists of several acquisitions that cater to almost 95% of all US Households. These products are based on differences in the nature of their uses and organized into three reportable segments: Consumer Domestic, Consumer International and Specialty Products (SPD) (Craigie, 2010, p. 2). The company currently produces 80 different product lines, in which (8) major brands make up a total of 80 percent of its business (Craigie, 2010, p. 1), including: ARM HAMMER, Trojan, Oxiclean, Spinbrush, First Response, Nair, Orajel, and Xtra Leading Deep Value Laundry Detergent (Craigie, 2010, p. 1). Church Dwight has a discreet marketing team focused solely on new product development which leads cross-functional efforts. In partnership withà ¢Ã¢â€š ¬Ã‚ ¦RD colleagues, uses both internal and external resources to identify, design and market new productsà ¢Ã¢â€š ¬Ã‚ ¦accounted for over $400 million, or over 15 percent in total sales, in 2009 (Church Dwi ght Co. Inc, 2010). The products ranges from dentifrice, chemical agent to absorb or neutralize odors and acidity, a kidney dialysis element, a blast media, an environmentally friendly cleaning agent, a swimming pool pH stabilizer, and pollution control agent (Wheelen Hunger, 2012, pp. 35-2). The company is also focused on goals to develop differentiated products with new and distinctive features, increased convenience and value, and engaging outside contractors for research and development activities (Church Dwight Co. Inc, 2010). B. PROBLEM DEFINITION The problem presented in this case study was that Church Dwight needed to rationalize its expanded consumer products, while presenting a consistent operating profit and increasing market shares of the household product industry. Potential marketing problems arose when companys own products were placed along with its well-known brand name and confused consumers. The companys corporate objectives were: (1) to maintain a steady growth by staying focus on long term goals; (2) to provide best result to shareholders; (3) to continue seeking new uses of its core products (4) to maintain and keep cost under control; (5) to enter the international market and continually seeking for opportunity for growth. In order for Church Dwight to retain its position, it must continue to provide outstanding customer service, excellence in product quality, invest in cutting edge technology, and develop new uses for its primary product line. every market has its saturation point where products matures after reaching its peak because of this point the company must be ready to adapt to a continuous cycle of change. Church Dwight enjoy a considerably large loyal customer base, competing with Proctor Gamble and other industry giants and to get customers to switch competitors is no easy task. The company should explore ways of improving the life of the consumers while maintaining and protecting the environment, new products and competitors will always emerge and there are limitless opportunities for growth in international market. III. SYNTHESIS ALTERNATIVE SOLUTIONS Brand recognition for ARM HAMMER brand products has already been established within the domestic markets of the United States, but international markets continue to be a challenge due to cultural differences in market populations, marketing strategies, and language barriers that require new brand names to be more suitable for local languages/cultures. Church Dwight have been very effective in using its acquisitions to generate greater revenue but with the high cost of transporting its finished goods internationally, intense competition, and higher commodities costs it might be financially sound to entering into an agreement with an established international company. Another alternative could be to develop joint-business ventures with suppliers, manufacturers, distributers, and retailers. The benefit to this option would be to streamline production and sales and allow the ease of marketing products and services to its affiliates and partners. RECOMMENDATIONS AND CONCLUSION The best solution for this company is to be able to retain the best products while satisfying competitive pressures. The following recommendation and solution of reducing expenditures and continuing the company policy of continued growth through new product development and market expansion with hopes of reducing costs. The continuous seeking of new use sodium bicarbonate will still be very effective for this company in years to come that is why the focus on this should never be lost for Expanding into new markets with major competitors jockeying for shelf space and retailers seeking to rationalize their breadth of product offerings, more changes may be considered (Wheelen Hunger, 2012, pp. 35-12). Church Dwight should develop new product lines both in domestic markets and globally as those markets are offering a much bigger area to be explored. In conclusion the ultimate goal of achieving huge revenue while maintaining cost of operation as low as pos sible has been always part of Church and Dwight Co. Inc. For them to reach where they are now in spite of unpopular name is truly a testimony of greatness that a company can achieve. This company, backed with 160 years of marketing and production experience will have a much clear brighter path of success as long as they continue to focus on their long term goals.