Comparative Analysis of Advertisements Essay Example | Topics and Well Written Essays - 1250 words

Comparative Analysis of Advertisements - stress ExampleThis essay reflects on the advertising strategies of these companies in terms of models and media employed, target audience, approaches to advertisements, consumers appeal, authority of these strategies and congruent mastery in the market. The view of the essay is to employ a critical analysis approach in ball club to present a unique comparison and contrasting of the advertising approach of the two multinational companies. Additionally, the rhetorical presentation of the callers products is analyzed at heart this paper in order to define the effectiveness of each of the companys merchandise communication images and messages. Both Pepsi and Coca-Cola present their brands in a actually convincing manner. This is regardless of numerous differences in approach which are used by these two companies. more than notable though is the rivalry and wars which evidently exist between these companies in their marketing and promotion projects, campaigns and advertisements (Behrooz 10). The trance that the two companies impact on the market is based on the fact that they have laid king-sized budgets for advertising their products. As a result, Pepsi and Coke adverts are common place. They frequently appear on idiot box commercials, radio, billboards and at promotional events and campaigns such as sports sponsorship (Odell 1). Because of the approach that the companies have employed, their popularity has grown significantly within several(a) markets and segments. Popularity of a company leads to a conviction within a customer or potential consumer that the company is authentic and as a result its products are superior and are of a high quality. It is arguable that both of these companies have resonateed this though at different levels. The advertisements of Coke and Pepsi have achieved different levels of determine on their target market. For example, Pepsi is leading within the youth market segment becaus e of the youthful language, style, culture and images which it presents within its commercials (PR Newswire 1). On the other hand, Coke has attained more success in the market because of its strategy of targeting a wider market (Behrooz 5). The rhetoric that is expressed within the companys marketing strategy is demonstrated by the fact that the companies placed insiders of each others advertising units to provide intelligence information for marketing strategy (Behrooz 12). Even though this approach reflects the height of market rivalry, it is evident that regardless of notable differences in marketing strategy, the commercials of these companies have been planned, designed and planned based on insider information that they steal from each other. The feelings and emotions that the consumers attain from the advertising strategies of these companies are very paramount even though it is achieved through different approaches. For example Pepsi ab initio relied upon celebrities, such as pop and film starts or cricket players, in its commercials (Behrooz 14). This was aimed at arousing feelings and emotions within the consumers curiously those who were affiliated with film, pop music and sports. As a result Pepsi was able to connect the feelings of the consumers for stars and sports to the love for the Pepsi brand. This strategy is attributed to the increased performance of the company within the market. Coke also employs strategies of arousing feelings within